Strategic innovation roadmap for MSMEs in the Rural Sector

Abstract

Technological innovation is a tool that allows MSMEs to respond to the accelerated changes of the globalized world, market demands and new challenges due to climate change. For companies in the Rural Sector, developing effective innovation capacity can be a long and complex process, sometimes it is simply inaccessible. A roadmap is presented here to bring them closer to the practice and implementation of strategic innovation. It is a proposal built with a systemic application approach, which is based on a mixed investigation that included interviews with experts in technology management and innovation and a systematic analysis of specialized literature. It includes a general roadmap with six stages.